A sense of responsibility has been evoked among the people through the Clean India Movement. He gave the mantra of ‘Na gandagi karenge, Na karne denge.’ Shri Narendra Modi also invited nine people to join the cleanliness drive and requested each of them to draw nine more into the initiative.īy inviting people to participate in the drive, the Swachhta Abhiyan has turned into a National Movement. Picking up the broom to clean the dirt, making Swachh Bharat Abhiyan a mass movement across the nation, the Prime Minister said people should neither litter, nor let others litter. Shri Narendra Modi himself initiated the cleanliness drive at Mandir Marg Police Station. While leading the mass movement for cleanliness, the Prime Minister exhorted people to fulfil Mahatma Gandhi’s dream of a clean and hygienic India. He also flagged off a walkathon at Rajpath and surprised people by joining in not just for a token few steps, but marching with the participants for a long way. Shri Narendra Modi led a cleanliness pledge at India Gate, which about thirty lakh government employees across the country joined. The Swachh Bharat Abhiyan is the most significant cleanliness campaign by the Government of India. VIDEO: PM’s speech at the launch of the Swachh Bharat Abhiyaan The campaign aims to achieve the vision of a ‘Clean India’ by 2nd October 2019. On 2nd October 2014, Swachh Bharat Mission was launched throughout length and breadth of the country as a national movement. “A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission at Rajpath in New Delhi.

Modi shapath